Cosmetic Dentists Romford Essex

We are a practice of cosmetic dentists in Romford and Brentwood Essex. With a full range of treatments to enhance the smile, Winning Smiles were one of the first truly cosmetic dental clinics in the area.

Smile Design

Smile design is a cosmetic philosophy encompassing a ‘Whole Smile’ approach to improving your appearance. Originally developed in the States, the Cosmetic Dentist works in partnership with the Patient and the Master-Ceramist.

Our recent innovative treatments, such as Immediate Veneers, combine the latest materials with the best techniques studied from the best, all over the world.

There are many ways to straighten the teeth, from simple front teeth custom veneers to white or traditional coloured braces or completely invisible aligners.

Porcelain is the closest material to the natural tooth. It has that wonderful ability to allow light to shine through, for the very best in appearance and longevity. 

Invisalign >

The invisible aligner system is clearly a winning combination of effective teeth straightening with discretion and comfort, the ability to remove them when needed.

Cosmetic Refresh

Redesigning the smile can go as quickly or slowly as you want to go. Not everything has to be done at once, a great start is to refresh the smiles as it is, and go from there. A journey begins with a single step

Teeth whitening (aka teeth bleaching) is something that you might expect from one of the more established cosmetic dental clinics in Romford.

Our Cosmetic Dentists have seen over the years is that dental bleaching/whitening does not work on teeth that have very heavy stains covering the enamel surface pores.

This chap said he had been hiding his smile for years. His main issue was the general yellowness of his teeth and an old filling in the upper central incisor..

Why Come and See Us

Without seeing things for ourselves, we can’t tell people what their options are.

And so with that in mind, we are happy to offer free consultations, as this is a big decision for most people. We are careful to take budget, comfort and appearance into account when explaining all the available choices.

We set out to be a friendly practice and try to provide everybody with what’s right for them, at an affordable cost. We hope our dentist reviews give that impression.

There is never any pressure to proceed, and certainly not on the day.

We feel lucky to help people smile without thinking, hope to see you soon.

Free Consultation Request

Cosmetic Dentistry Short Price List



Immediate Composite Veneers

£395 per tooth

Ceramic Veneers/Porcelain Crowns


Smile Design

Free Consultation

Dental Plan

Free to Join

Cost Per Month


Treatment Type


Teeth Whitening


Airflow Stain Removal - Front


What They Say About Us

Some of Our Cases

Click through for the beautiful before and after images..

Immediate Veneers

By Jamie Nelson | December 6, 2016 | 0 Comments

We are now achieving some amazing results with immediate veneers. This is a great treatment for spacing and misshaped/crooked teeth using our Class IV composite Vannini technique. The original teeth are left completely unharmed.

Immediate Veneers – Smile Enhancement

By Jamie Nelson | November 28, 2016 | 0 Comments

This is smile enhancement at its best. These Immediate Teeth Veneers are closing a gap wonderfully well, and more, they improve the smile with a brilliant white appearance. Patience and Skill The veneers are shaped by hand, bringing the skill of the dentist to develop the smile. This is not a fixed appliance, it is […]

Immediate Veneers for Diastema Closure

By Jamie Nelson | November 28, 2016 | 0 Comments

Immediate veneers are used to close midline diastema (front tooth gap/spacing) to make wonky teeth look straight. You’ll notice that the new front teeth blend with the existing natural teeth, which is the ultimate goal, in this case, to create a natural looking smile. No teeth were harmed in these photos! The technique is known as […]

Immediate Veneers – Single Upper Incisor

By Jamie Nelson | April 25, 2016 | 0 Comments

Immediate Veneers – Single Upper Incisor

Immediate Veneers – Upper Front Teeth

By Jamie Nelson | April 25, 2012 | 0 Comments

This lady hated her smile.
She went to the hygienist first to get the teeth and gums healthy, we did gum reshaping to adjust the tooth length and reduce the gummy look, we did whitening to decrease the yellow areas on the teeth then we finished off with 8 immediate veneers at the end of treatment.

Beautiful Immediate Veneers

By Andrew | December 6, 2016 | 0 Comments

Immediate veneers are particularly suitable for worn down teeth, some great example photos here. The composite material we use has been developed to emulate the beauty of natural teeth in prime condition.

Invisalign Lite for Crowding

By Andrew | March 21, 2013 | 0 Comments

Invisalign Lite is available for patients with minor crowding and spacing, specifically designed to provide affordable, predictable treatment for simple cases without compromising on quality or treatment outcome.

Complex Invisalign Before and After

By Andrew | March 21, 2013 | 0 Comments

This was one of the more complex Invisalign cases, and it demonstrates that the system can handle some quite significant movement of teeth when required. Plus of course, the patient enjoyed the usual convenience and discretion during treatment that Invisalign gives us.

Instant Veneers for Wedding Smiles

By Andrew | November 20, 2012 | 0 Comments

When Clare came to see us she was looking for a solution that would improve her smile in time for her wedding.  Like everyone, she wanted the photos from her special day to look stunning, and to be happy when she looked back at them in the future. In particular, Clare wasn’t happy with the […]

Smile Makeover Upper Denture Replacement

By Andrew | October 22, 2012 | 0 Comments

Smile makeover, side view photos When this lady came to us, she had been thinking for a long time that she was beyond the point where she could regain her smile. A lot of people think this, but it’s never as bad as you believe it’s going to be. The upper denture didn’t fit very […]